The look of a Web site is that all important “first impression” of your business. Within 5 seconds, people will decide to move on or stay and learn more. But what if people don’t even find your site? Just like you, there is more to a website than the Home page. In addition to an appealing design, an effective Web site needs to have relevant content and be usable, accessible and visible. Designs on the Grand creatively merges function and style to elevate individual business brands and products: always with the goal of reaching a greater customer base, enhancing sales, and ensuring repeat customers.
“There is no other marketing channel that matches the return on investment that SEO (search engine optimization) provides.” ~ Danny Sullivan, Editor-inChief, SearchEngineLand.com
So, you have a Web site…Now you can sit back and forget about it, right? Wrong! Unless your goal is to have very few people find your site. To be successful with your Internet marketing, you need to make sure your site is optimized for search engines.
First things first…Select the best keywords by knowing your target audience and refining your business message and/or brand. Once you know “who” and “what”, your keywords then need to be incorporated into your site content and your site structure. Finally, your site needs to be submitted to search engines and relevant online directories. This is a good start, but it isn’t the end of the trip.
Please contact me to learn more.